Projects don’t struggle for want of ideas. The ideas are tangled.
Pull one thread and three others tighten.
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“Customer segments are dead, personas are meaningless and there's no such thing as a user journey.”
A client said that to me. She was right. It took me ten years to build a framework that puts people back into the real world: in a setting, with other people, under pressure and changing over time. It draws on psychology, systems thinking and drama, and works across research, strategy, architecture and design.
SenseCheck
I take your business for a road test across different situations. Some roads are straightforward; others are winding or steep. Your customer may be travelling alone or with passengers, taking their time or already running late. I show you where your offer fits and where it stalls.
You get a short list of the fixes that matter, for now, next and later. Not a hundred-page report.
£500, fixed. Price and problem.
Book a SenseCheckSenseMapping
People rarely start from scratch. There is desk research, opinions, half-baked notions, people with their own agendas, and dynamics nobody sees until they derail the project.
SenseMapping unpacks it all without laying blame. It surfaces the elephants in the room, the hidden blocks, the levers that unlock movement, and a set of moves you can run with.
Fit it into half a day or spread it across a week around existing work. Scale it to bring multiple projects under one umbrella.
Book a call“SenseMapping fills the hole. Here's where we find meaning. The “so what” is the I-find-this-meaningful component. And being able to draw that through-line to here's what I do next is an expression of: this is what I'm motivated to get involved in, because this is how I find it meaningful.”
SenseTracking
A product roadmap is fiction. We all know it, we build them anyway, and then keep rebuilding them to match reality.
Most roadmaps are written against the team on the plan, not the team as it is today. Capacity changes day to day. Just ask yourself.
SenseTracking is an honesty layer that sits on top of the trackers and planners you already use. It treats commitments as bets, reads them against real capacity, then settles what actually happened.
Ask me about it“Marq worked strategically with us through just a handful of targeted sessions. He mapped out our organisation, what we were trying to achieve, and exactly what we needed. The recommendations and documentation he provided gave us a clear path forward including working within his network to find us the resources we needed.”
SenseActing: training and mentoring
The SenseMapping course
From £125. Get a taste of how the practice works. Add mentoring to apply it to your own project for £100 a session, or five for £400. Take the course
The Mindstates courseComing soon
Learn the framework and design your products and copy around the moment your customers are in.
Mentoring
£250 a session, or five for £1,000. For when you’re out of the blocks and want someone alongside you as you check, map, track and act.
“His SenseMapping approach helped us cut through complexity to define a clear, differentiated value proposition for our fractional approach and pinpoint the audience it truly serves.”
“I highly recommend it to anyone who needs to examine a complex problem space through the lens of systems and services.”
Open Studios
THREE PRACTICES. ONE WAY OF WORKING. JOIN AT ANY POINT.
Every Thursday, Marq opens a different part of Theatre of Mind in a free, 45-minute live Zoom session. Each session stands alone, or follow the cycle to see how the practice connects.
- 22 October 2026: SenseCheck
- 29 October 2026: SenseMapping
- 5 November 2026: SenseTracking
- 12 November 2026: Joining the dots, how the three work as one practice
Then the cycle repeats from 19 November 2026.
CHOOSE A SESSION
Got something specific to untangle? Book a private 1–2–1.
Pricing.
- SenseCheck£500, fixed
- SenseMappingFrom £4,000
- SenseTrackingFrom £10,000
- SenseMapping courseFrom £125
- Mentoring£250 a session
If you're a non-profit, or you'd like to talk case studies or value-based pricing, get in touch.